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    Monday
    Jun212010

    Finding Your Audience and Evangelists

    LoveCinema helps studios and marketers find, understand, target and engage their audiences in relevant and real ways. Working with the cutting-edge technology company Social Notions, LoveCinema targets specific audiences on the Web and engages them in our movie campaigns. In addition to finding the most avid film fans, we identify those most likely to share their interests, purchase tickets, DVDs and VOD, and be your film’s top advocates.

    Our Social Media Campaigns Provide:

    •  Three levels of custom-designed programs to drive influencers and brand ambassadors to evangelize your film
    •  Audience identification technology to hyper target the fans most likely to engage around your movie
    •  Online planning and engagement tools to invite friends to experience movies – from “movie night out” to invitation-only screenings to drive WOM
    •  Performance-based measurement tied to your overall marketing and sales objectives

    Our Platform Includes:

    •  Immediate access to movie information, trailers, clips, reviews, comments and more
    •  Integrated local showtimes and online ticketing
    •  First-in-line exclusives and behind-the-scenes info to new releases
    •  Online movie clubs to drive competitions and contests
    •  Digital party platform with RSVP, sharing and guest list tracking to encourage fans to celebrate films and film-related products
    •  Custom dedicated emails to encourage fans to inspire word-of-mouth buzz and ticket sales
    •  Deep integration with Facebook, Twitter and other social applications to extend reach and make it easy and convenient